The mark consists of an oval with a rectangle superimposed over the center. The oval has two non-continous lines around the outside edge. At the top, breaking up the second line, are three five-pointed stars above the word SPICE. Below the word SPICE, across the rectangle, is the word MAXIMUS. Below the rectangle is a stylized crown with an upright leaf in the center, inside a second oval with a wavy border. Beneath the oval is a second rectangel containing the words THE KING OF SPICE..
Color is not claimed as a feature of the mark.