The mark consists of a blue background containing the word "JUMEX" in white stylized letters with a green three-point leaf above the "M," above "KIDS" wherein the "K" is red, the "I" is blue, the "D" is green, and the "S" is yellow and the lettering is surrounded by white shadowing.
The color(s) white, green, red and yellow is/are claimed as a feature of the mark.