The mark consists of a stylized representation of a brain that resembles a light bulb. The brain is divided in half down the middle, with each side filled with a cluster of interconnected dots in blue, red, and yellow. To the right of this image are the words "EFFECTIVE STUDENTS" are written in a serif font, with "EFFECTIVE" above "STUDENTS".
The color(s) Blue, red, yellow, and navy is/are claimed as a feature of the mark.