The mark consists of a black circular design on a blue background with a winding path leading to three evergreen trees. This design is surrounded by a white band. The words "TRAIL'S BEST" is displayed in white and in a stacked format and are superimposed across the design at an angle with incomplete black lines displayed above and below the literal element. The words PREMIUM MEAT SNACKS appear at the bottom of the design in white.
The color(s) blue, white, black is/are claimed as a feature of the mark.