The mark consists of a circular shape with a smaller diameter solid border, and an internal quasi circular shape within the circular shape, the quasi circular shape having a flattened arched top and a white background, the white background of the internal quasi circular shape being solely for contrast and not claimed as a feature of the mark, the words El Veracruzano in a outlined lettering arch and an outlined crown appearing above the arched lettering appearing above the top of the quasi circular shape and within the smaller diameter solid border, a female dancer and a male dancer both dressed in traditional Mexican outfits appear in the center of the quasi circular shape, a bordered elongated rectangular shape appears beneath the dancers, a depiction of two cows on either side appearing below the rectangular shape in the lower portion of the inner quasi circular shape.
Color is not claimed as a feature of the mark.
The English translation of "EL VERACRUZANO" in the mark is "the people from Veracruz, Mexico".