The mark consists of a green circular shape with a smaller diameter solid green border, and an internal quasi circular shape within the green circular shape, the quasi circular shape having a flattened arched top and a white background, the white background of the internal quasi circular shape being solely for contrast and not claimed as a feature of the mark, the words El Veracruzano in a red and white outlined lettering arch and an outlined crown appearing above the arched lettering appearing above the top of the quasi circular shape and within the smaller diameter solid border, a female dancer and a male dancer both dressed in traditional Mexican outfits in green and white appear in the center of the quasi circular shape, a green bordered elongated rectangular shape with a yellow background appears beneath the dancers, a depiction of two green and white cows on either side appearing below the rectangular shape in the lower portion of the inner quasi circular shape.
The color(s) green, yellow, red, and white is/are claimed as a feature of the mark.
The English translation of "EL VERACRUZANO" in the mark is "the people from Veracruz, Mexico".