The mark consists of two concentric circles with the inner circle containing two stylized interlocking letters CH and the outer circle containing the words, "CASA HERRADURA ESTABLECIDO EN 1870" with 2 agave cactus plants on either side of the circle.
CH CASA HERRADURA ESTABLECIDO EN EIGHTEEN SEVENTY
CH CASA HERRADURA ESTABLECIDO EN ONE THOUSAND EIGHT HUNDRED SEVENTY
CH CASA HERRADURA ESTABLECIDO EN ONE EIGHT SEVEN ZERO
Color is not claimed as a feature of the mark.
"ESTABLECIDO EN 1870"
The English translation of ESTABLECIDO EN 1870 in the mark is ESTABLISHED IN 1870.