The mark consists of two concentric circles with the inner circle containing two stylized interlocking letters CH and the outer circle containing the words, "CASA HERRADURA ESTABLECIDO EN 1870" with 2 agave cactus plants on either side of the circle.
Color is not claimed as a feature of the mark.
The English translation of ESTABLECIDO EN 1870 in the mark is ESTABLISHED IN 1870.
"ESTABLECIDO EN 1870"