The mark consists of a drawing of a skull featuring on top seven elongated ovals over single line circle with three crossing lines within, on each side of the skull appear a circle with a small dot within, the drawing of a barrel and the drawing of a half shaded sun. Below the skull appears an abstract drawing comprised of curved lines and a small flame-line figure. Below the drawing appears the stylized wording "SABOR" over the stylized wording "MEXICANO".
Color is not claimed as a feature of the mark.
The English translation of "SABOR MEXICANO" in the mark is "Mexican flavor".