The mark consists of the word "1ST" in large letters in the upper right side of the square shaped image, the word "CARBON" in slightly smaller letters below "1ST," the word "NEUTRAL" in letters of the same size as "CARBON" below "CARBON," and the word "BOURBON" in letters of the same size as "CARBON" and "NEUTRAL" below "NEUTRAL," with a dot in the lower left corner of the square shaped image, and the word "WORLD'S" running up the left side of the image beside the remaining words.
Color is not claimed as a feature of the mark.
"BOURBON"