The mark consists of word "FIT" in stylized blue letters, with the "F" and "T" taller than the "I". The word "SHELF" is in stylized blue letters below the word "FIT", with the "S" and "F" taller than the "H", "E", and "L". The letters are arranged so that the "F" in "FIT" and the "S" in "SHELF" are aligned, and the "T" in "FIT" and the "F" in "SHELF" are aligned..
The color(s) white, blue is/are claimed as a feature of the mark.