35 Business consulting services in the field of intangible asset management; Business management consulting and advisory services; Business consultation in the field of business process improvement and enterprise architecture development; Business services, namely, structuring, optimizing and change management consulting related to corporate in-house intellectual property departments and intellectual property asset management programs; Consultancy regarding advertising communication strategies; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications