The mark consists of the stylized wording «Blue Moon BEAUTY SD NEW YORK» with «Blue Moon BEAUTY» being in larger, thicker italic font, and «BEAUTY SD NEW YORK» being in thinner, smaller sans serif font with a stylized dot between «SD» and «NEW YORK». Above the wording are three stylized rectangles positioned in a row, with the center rectangle being halved and larger than the other two on the sides. The left rectangle features a stylized design of a human eye with an eyebrow and eyelashes. The central rectangle features a stylized design of a human in academic regalia. The right rectangle features a stylized design of a nail polish bottle. All three rectangles are slightly rotated relative to each other.
Color is not claimed as a feature of the mark.
"BEAUTY" and "NEW YORK"