The mark consists of the invented word mark FLAVOR'SUP wherein the letters "F" and "UP" are depicted in bold-faced capitalized lettering while the rest of the word elements are depicted in small lettering, where there is an apostrophe between the elements "FLAVOR" and "SUP" and where the letter "o" in "Flavor" has a series of indentations in the upper right.
The color(s) maroon and gold is/are claimed as a feature of the mark.