35 Business consulting services in the field of small to medium-sized businesses, return on investment (ROI), customer acquisition cost, conversion rates, customer lifetime value, brand awareness and perception, net promoter score; Business consulting services in the field of development of strategic marketing plans and the establishment of a data-driven business performance infrastructure for small to medium-sized businesses; Consulting in the field of sales methods, sales management, and sales improvement; Marketing consultation in the field of small to medium-sized businesses, traffic to lead ratio, lead to customer ratio, social media engagement, email marketing performance metrics, organic search traffic, search engine optimization (SEO), cost per lead