The mark consists of a smiling red panda with a striped tail. The wording "I LOVE FLUFFY" is located underneath the red panda design. The wording "ALL PASSION" and "ALL PETS" are underneath the  wording "I LOVE FLUFFY". A small horizontal line is between the wording "ALL PASSION" and "ALL PETS". A shaded paw and an outlined paw are around the red panda with the aforementioned wording to form the perimeter of a circle.
Color is not claimed as a feature of the mark.