The mark consists of a wording "Taco Veloz" in stylized font' The outline of this phrase is in blue color. There is also a circular design in the background, with the outline in blue color, and a thick red line drawn inside the circle. Multiple vertical lines are drawn inside the circle. In the center, there is a character depicted with a taco shell and human face, wearing red gloves and running towards the right. At the bottom of the logo, the phrase "EL CAMINO DEL SABOR" is engraved within a blue ribbon.
The color(s) Red, Blue, White is/are claimed as a feature of the mark.
The English translation of "EL CAMINO DEL SABOR" in the mark is "THE WAY OF FLAVOR".
Trademark: 98478434
