The mark consists of at the top is the word asali in baker's chocolate color which literally means honey in Swahili. In the middle is a baker's chocolate illustration of an African Savanna acacia tree protruding off a base with a trunk, branches, and leaves. At the bottom is the word organics in baker's chocolate color meaning derived from living organisms. The background is plain white.
The color(s) baker's chocolate and white is/are claimed as a feature of the mark.