45 Brand protection services, namely, anti-counterfeiting services in the field of brand protection; Anti-counterfeiting consulting services the fields of product authentication and tracking to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products; Product authentication services, namely, retrieving, comparing, and analyzing information encoded on products and product packaging to protect against counterfeiting and tampering; Consulting services for development of anti-counterfeiting systems in the fields of product markers for purposes of product authentication and chain of custody verification