The mark consists of two stylized concentric circles with the wording HARDWOOD within the top half of the concentric circles and the wording SMOKED within the bottom half of the concentric circles, with two stylized parallel lines extending slightly diagonally from left to right across the concentric circles, with the wording PREMIUM in between the parallel lines on the left side and the wording BARBECUE in between the parallel lines on the right side. In the center of the concentric circles is a stylized drawing of a road sign with the wording ROUTE 66.
Color is not claimed as a feature of the mark.