The mark consists of all letters are capitalized in the color black. the word the printed in the smallest font of the mark is set at an angle parallel to the sloped left side of the stylized letter a. the right leg of the letter a is vertical. the stylized letter a is followed by a stylized letter r. both the stylized letter a and the stylized letter r are printed in the largest font of the mark. the right leg of the stylized letter r extends along the bottom of the remaining letters and forms an image resembling the lower body of a cane with a segmented rubber base. separating the stylized letter r from the word cane is an image of three concentric circles resembling a bull's eye with the center circle being solid black. the word cane follows the bull's eye symbol and rests above the extended leg of the letter r. the font for the word the and the word cane is aktiv grotesk.
The color(s) black, and white is/are claimed as a feature of the mark.