The mark consists of a design element comprised of a Kylin detailed with curved and wavy lines that define its mane and tail. The eyes of the Kylin are obscured by a pixelated checkered pattern resembling eyeglasses, and it appears to be wearing an apron. To the right side of the Kylin there are Chinese characters.
The non-Latin characters in the mark transliterate to ma liu ji mao xue wang and this means sesame oil, everything goes smoothly, records, feather, snow, flourishing in English.
Color is not claimed as a feature of the mark.