The mark consists of a design element comprised of a Kylin detailed with curved and wavy lines that define its mane and tail. The eyes of the Kylin are obscured by a pixelated checkered pattern resembling eyeglasses, and it appears to be wearing an apron. To the right side of the Kylin there are Chinese characters.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to ma liu ji mao xue wang and this means sesame oil, everything goes smoothly, records, feather, snow, flourishing in English.