The mark consists of The logo is a transparent background and is circular with dark brown line colors for the circle. At the top of the circle it is partially open with two starburst graphics with round dot under one and round dark above the other. Both starburts and round dot are dark brown. hex #332e29. In the middle of the circle is the outline of a a womens hand holding a diamond cut perfume bottle with dark brown lines outlining diamond cut shape. The bottle is capped with brown lines to outline the shape. The color of the bottle is a gradient of two colors a darker beige hex # #e8d2b3 and a light beige hex # #f3e9de. At the bottom of the circular logo is the word smel gud shop in dark brown #332e29. The smel gud extends slightly outside of circle through breaks in the circle as well as the shop. smel gud is a larger font call Playball-Regular while shop is smaller in the same Playball-Regular which is a TrueType font.
The color(s) dark brown, black, and beige is/are claimed as a feature of the mark.