The mark consists of the design letters NEONTIMES, below which there are the Chinese characters NI HONG SHI DAI, and above it a pattern of four unfolded palms.
The non-Latin characters in the mark transliterate to "Ni hong shi dai" and this means NEONTIMES in English.
Color is not claimed as a feature of the mark.
The wording "NEONTIMES" has no meaning in a foreign language.