The mark consists of the central graphic element, a stylized bee with detailed, spread wings. Above the bee, in a semi-circle, the wording "HELLO HONEY" is displayed in stylized uppercase letters. Below the bee, in a semi-circle, the wording "NEW ZEALAND" is displayed in stylized uppercase letters. Two small graphic elements, resembling flowers, flank the bee on each side. These elements separate the wording "HELLO HONEY" and "NEW ZEALAND" and, together with the wording, form a circular shape.
Color is not claimed as a feature of the mark.
"HONEY and NEW ZEALAND"