The mark consists of the stylized wording "MORCON", below which is the stylized wording "LOS MEJORES SOMBREROS DE MÉXICO... HATS".
Color is not claimed as a feature of the mark.
"HATS" AND "SOMBREROS DE MEXICO"
The English translation of "LOS MEJORES SOMBREROS DE MEXICO" in the mark is "THE BEST HATS OF MEXICO".