The mark consists of The mark consists of the stylized wording 'POP!' where 'POP' is in large, bold black letters and an exclamation mark that contains the word 'SNAX' in smaller white letters. The word 'POP' is encapsulated within a speech bubble design that has a blue outline with a jagged edge to simulate an explosion effect. The interior of the speech bubble is red. The word 'POP' is also stylized with a white outline. The '!' in 'POP!' is represented as a stylized exclamation point, with the lower section designed as a black dot, the upper section containing the word 'SNAX' in white, and both sections encased in a white outline. The '!' also sits within the red and blue speech bubble..
The color(s) red, white, black, and blue is/are claimed as a feature of the mark.