The mark consists of the word itspoppin, as one word, which is written in a script/cursive font. The color of 'itspoppin' is hot pink with a white outline. There are hearts over the letter "I" which are also hot pink with a white outline. It also consists of "COLLECTION" which is written in all caps in a sans font. The second part of the mark is all white and it is located under the third p of "itspoppin" off to the right.
The color(s) hot pink and white is/are claimed as a feature of the mark.