The mark consists of the word "belif" in stylized font. Above the word "belif" is an oblong with lines extending from the left and right end of the oblong, enclosing the words "believe in truth" in stylized font and solid circles to the left of the word "believe" and to the right of the word "truth". Below the word "belif" are the words "ORIGINAL FORMULA" in block lettering with horizontal lines above and below the words "ORIGINAL FORMULA".
Color is not claimed as a feature of the mark.