The mark consists of the word THE resting directly above the words ICY SPOT in a large stylized font with thick outlining. The verbiage THE ICY SPOT appears above the words LET THE ADDICTION BEGIN. The terminology THE ICY SPOT LET THE ADDICTION BEGIN is superimposed over three stylized representations of clear plastic cups with dome-shaped lids, each filled with a frozen drink to simulate Italian ice. The middle plastic cup rests in front of the two other cups, forming a staggered triangle display.
Color is not claimed as a feature of the mark.