The mark consists of a circular badge design containing two circles, with the words CERTIFIED · IMAGE · MASTER on the outer circle and the words CONSULTANT AICI CIM on the inner circle.
The color(s) red and maroon is/are claimed as a feature of the mark.
The certification mark, as used by persons authorized by the certifier, certifies that the services provided have been performed by an image consultant who meets the certifier's set of developed standards of good practices.