42 Application service provider (ASP) featuring software for use use in managing a consumer loyalty program; Computer programming; Computer software design; Design and development of computer software; Installation, repair and maintenance of computer software; Platform as a service (PAAS) featuring computer software platforms for managing a digital loyalty platform; Rental of computer programs for use in managing, operating and administering on-line and mobile customer loyalty programs and schemes; Rental of computer software for use in managing, operating and administering on-line and mobile customer loyalty programs and schemes; Software as a service (SAAS) services featuring software for use in managing, operating and administering on-line and mobile customer loyalty programs and schemes; Software as a service (SAAS) services featuring software for providing analytics regarding customer loyalty programs and incentive programs