45 Providing case management services, namely, coordinating medical, physical, social, personal care, and psychological services; Providing personal support services for older adults and their caregivers, namely, companionship, emotional counseling, and emotional support; Non-medical in-home personal care services for assisting with daily living activities of older adults; Providing in-home support services to older adults, namely, providing care management services in the nature of the coordination of necessary services and personal care for older adults; Providing case management services, namely, coordinating personal care services for older adults through PACE; In-home support services to older adults, namely, geriatric care management services in the nature of the coordination of necessary services and personal care; Providing non-medical assisted living services to older adults for personal purposes in the nature of scheduling appointments, answering the telephone, checking messages, mail sorting, mail handling, mail receiving, and secretarial and clerical services; Caregiver support in the nature of personal concierge services for others comprising making requested personal arrangements and reservations, running errands and providing customer specific information to meet individual needs; Grief counseling; Advanced care planning; Health related social needs; Social service, namely, companionship services for older adults.