The mark consists of a shield with the wording "HI-PERFORMANCE SIMMENTALS LUCAS " in the top half of the shield and the wording CATTLE CO. in the bottom half of the shield in negative space. The words SIMMENTALS and LUCAS are stylized with an American flag extending vertically from the lower portion of the letter L in LUCAS and with a checkered flag extending at an angle from the upper portion of the letter L in LUCAS.
Color is not claimed as a feature of the mark.
"SIMMENTALS and CATTLE CO."