The mark consists of the stylized wording "KEWELL" between two horizontal lines. Next to said wording is a stylized letter "K" placed inside a circular design comprising a shaded circle, a hexagon, and an implied rectangle. Three simplified Chinese characters are placed under all the aforementioned elements..
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) red is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "KE WEI ER" and this has no meaning in a foreign language.