42 Software as Service; provision of an online, non-downloadable software platform; Software as Service for enabling eCommerce; provision of an online, non-downloadable software platform for enabling eCommerce; Software as Service for enabling in-app eCommerce; provision of an online, non-downloadable software platform for enabling in-app eCommerce; Software as Service for social networking and interacting with online communities; provision of an online, non-downloadable software platform for social networking and interacting with online communities; Software as Service for creating, managing, and interacting with an online community; provision of an online, non-downloadable software platform for creating, managing, and interacting with an online community; Software as Service for taking, importing, downloading and uploading multimedia, images, photos, videos and data; provision of an online, non-downloadable software platform for taking, importing, downloading and uploading multimedia, images, photos, videos and data; Software as Service for the purposes of conducting online searches; provision of an online, non-downloadable software platform for the purposes of conducting online searches; Software as Service for sharing user generated content; provision of an online, non-downloadable software platform for sharing user generated content; Software as Service for providing personalised digital style advice, non-downloadable software platform for providing personalised digital style advice.