The mark consists of the text "SINGLE ORIGIN AGED RUM SMUGGLER'S TREASURE RUM", all displayed in all caps. The part of the text "SMUGGLER'S TREASURE" is the dominant element, shown in a larger font size and in a stylized font and graphical design pattern. Above this text, the wording "SINGLE ORIGIN AGED RUM" is in a stylized typeface, and the text is displayed in an arc shape. Following the word "TREASURE", the word "RUM" is displayed in a stylized typeface, and the text has a vertical direction.
Color is not claimed as a feature of the mark.