The mark consists of the words "JOSE CUERVO" in a ribbon design within a crest with a design of a knight's head with a flag on top, raven, agave plant, house and a path, coa (agave harvesting tool) and a feather; the letter "R" appears in a large font in the center of the crest with the number "1795" appearing in a vertical position to the left of the letter "R"; there are dots appearing above and below the letter "R", the top of the crest is surrounded by floral leaves and scrolls framing the entire crest.
JOSE CUERVO ONE THOUSAND SEVEN HUNDRED NINETY FIVE R
JOSE CUERVO ONE SEVEN NINE FIVE R
JOSE CUERVO SEVENTEEN NINETY FIVE R
Color is not claimed as a feature of the mark.