The mark consists of Mark consists of an image of an upside down pineapple in the shape of a human skull with a smiling grin and open nasal cavity. The pineapple leaves or crown are designed to represent facial hair in the form of a beard on the chin. The skull is wearing sunglasses and the top of the head is textured to look like the rough and spiky exterior of a pineapple..
Color is not claimed as a feature of the mark.