35 (Based on Use) On-line retail store services featuring clothing, mugs, cell phone cases, stickers, laptop sleeves, coasters, draw string bags, tote bags, drinking glasses, travel mugs, water bottles sold empty, and embroidered patches for clothing; Online retail store services rendered in a virtual environment featuring physical goods, namely, clothing, mugs, cell phone cases, stickers, laptop sleeves, coasters, draw string bags, tote bags, drinking glasses, travel mugs, water bottles sold empty, and embroidered patches for clothing; Online retail clothing store services rendered in virtual environments; Pop-up retail store services featuring clothing, mugs, cell phone cases, stickers, laptop sleeves, coasters, draw string bags, tote bags, drinking glasses, travel mugs, water bottles sold empty, and embroidered patches for clothing; Retail stores featuring clothing, mugs, cell phone cases, stickers, laptop sleeves, coasters, draw string bags, tote bags, drinking glasses, travel mugs, water bottles sold empty, and embroidered patches for clothing (Based on Intent to Use) Association services, namely, promoting the interests of cheerleaders and family members of cheerleaders; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to cheerleading, products and services for cheerleaders and their families, cheer competitions and events, families of cheerleaders; Promotional marketing services; Promotional services, namely, distribution of advertising flyers, coupons, catalogs and promotional items of others; Promotional services, namely, promoting the goods of others by displaying and offering their goods for sale at pop up booths, online, and through written materials; Promotional sponsorship of cheerleading competitions and events as well as third parties whose goods or services are marketed to cheerleaders and their families; Promoting the goods and services of others by providing a website featuring price comparisons, product information and reviews, recommendations, discount information, and displaying and offering for sale the goods and services of others related to products and services for cheerleaders and their families as well as cheer competitions and events