The mark consists of the name "shä-lom" (shalom). The shä-lom mark contains two accents and a dash between the 'sha' and 'lom,' the accents consisting of a 'diacritic' (umlaut) (two dots) over the lower case a and a 'long vowel' ('macron') (overline) accent over the lower case 'o.' All letters are lower case.
Color is not claimed as a feature of the mark.