The mark consists of JON-a-THINS has a symmetrical logo using a serif typeface. The name "JON" is in all capital letters & bolded, with the letter "J" standing taller (longer) than the rest of the letters and hangs below the baseline. The letter "a" is in lowercase & is also bolded, surrounded by stylized hyphens representing eyes with a stylized chunky mustache directly below, centered. The word "THINS" is again in all capital letters, thinned out and ending with a longer "S" than the rest of the letters, also hanging below the baseline. The only color used throughout is black.
Color is not claimed as a feature of the mark.