The mark consists of the literal element "BOSIDENG SINCE 1976" in stylized font within a circle along with a smaller circle with 3 shaded lines inside. The literal element "BOSIDENG" situated on the top and the literal element "SINCE 1976" situated on the bottom of the circle along with 5 stars on the left and 5 stars on right side of the outer circle.
Color is not claimed as a feature of the mark.
The wording "BOSIDENG SINCE 1976" has no meaning in a foreign language.