9 Downloadable computer application software for browsing and purchasing of consumer goods of others; downloadable computer application software for mobile phones and mobile devices that enables users to locate retail stores, order and purchase goods and services for in-store pickup or delivery to home, office or other designated locations, and to make electronic payments for purchases of goods and services by a mobile device; downloadable computer application software for mobile phones and mobile digital devices that allows users to access and electronically download price information, price-comparison information, product information and product reviews; downloadable computer application software for mobile phones and mobile digital devices, namely, software that allows users to access coupons, incentive award program loyalty points, special offers, vouchers, savings, and discount information; magnetically encoded credit and debit cards; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables tracking of accumulated rewards points; downloadable computer application software for mobile phones and mobile digital devices, namely, software that enables purchases of goods and services, that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, and that enables electronic payments for purchase of goods and services; computer software for use in barcode scanning and price comparison; downloadable software for searching and accessing, creating, publishing, and browsing information in the fields of food, cooking, recipes, meal planning, menu planning, generating shopping lists, nutrition, wellness, grocery shopping, wine and beverages; magnetically, digitally or optically encoded fidelity cards used to store, track and redeem reward points for retail store customer loyalty program; downloadable computer application software for mobile phones and mobile devices to enable users to access and interact with live and pre-recorded programs, audio and video recordings, digital media, digital magazines, newsletters, articles and information sheets in the fields of cooking, nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries and to access and interact with current event news-related information, entertainment-related information, education information, and information in the fields of cooking, nutrition, shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, environmental issues, conservation, food, diet, health, wellness, and groceries; magnetically encoded loyalty reward identity cards.