The mark consists of the words "City Scoop" in a stylized font where each letter is capitalized and connected. The first word "City" is designed with clean, serif characters, while the second word "Scoop" has a more flowing, script-like quality with pronounced loops and swirls. Below the main text is the tagline "LOCAL BUSINESS NEWS" in a smaller, sans-serif, uppercase font.
Color is not claimed as a feature of the mark.