The mark consists of the wording effikacity in an italics-style right leaning slant with the colored letters on a clear or white background. The font is Adobe Obvia. The color of the letters follow a left to right gradient, left to right, starting with blue, then purple, deep purple, purple finishing with red. The first letter, e, begins with and indented arrow. The letters 'ff' are joined with the horizontal arm. Under the letters connected to the letter 'k' is a down, then a horizontal arrow. Connected to the last letter, 'y', is a continuation of the underlining arrow that forms part of the body of the "y" and has an arrow accent above the right arm of the letter "y".
The color(s) deep purple #401b42ff, Blue #1253adff, purple #8e4692ff, and red #a71c50ff is/are claimed as a feature of the mark.