The mark consists of the letter "P" inside a circle with the upper side of a crown shape. All in yellow. Below this design, at the left side is the word "LOS" in stylized golden letters above the word "PRINCIPES" in stylized golden letters in bigger size. Below all is the wording "DE LA SIERRA" in stylized golden letters in smaller size. Both design and text have a deep black shading. The white is for background purposes and is not part of the mark.
The color(s) Yellow, golden and black is/are claimed as a feature of the mark.
The English translation of LOS PRINCIPES DE LA SIERRA in the mark is THE PRINCES OF THE MOUNTAINS.