The mark consists of Beginning with an image of a fly fishing fly and hook depicting the letter "J" to start the acronym JAFA which stands for "Just Another Fishing (or any other word starting with the letter "F") Adventure. Fly Fishing, LTD is a design element and is also the name of the trademark owners company.
JUST ANOTHER FISHING ADVENTURE FLY FISHING LTD
Color is not claimed as a feature of the mark.