The mark consists of the stylized word "IMPORTANT", with the "O" stylized as the Shekel currency symbol; and in the same stylized font size, centered underneath, is the word "GROUP" in all capital letters. Underneath the word "GROUP" a horizontal line appears on each side of the wording "COMMERCIAL REAL ESTATE", appearing in a smaller stylized font. The horizontal lines and wording "COMMERCIAL REAL ESTATE" are the length of the word "IMPORTANT".
Color is not claimed as a feature of the mark.